Lloyd Center Perspectives

Table of Contents Introduction A Historical Perspective Significance Works Cited Introduction Lloyd center is a shopping mall and an entertainment hub located in the Lloyd District of Portland, Oregon, United States. The mall belongs to Glimcher Realty Trust, a firm that focuses on the development and running of shopping centers and malls, and supported by Macy’s, Nordstrom, Marshall’s and JCPenny.Advertising We will write a custom essay sample on Lloyd Center Perspectives specifically for you for only $16.05 $11/page Learn More The mall is made up of three floors used for shopping, though the third floor mainly houses offices, a food court, an educational center, and an indoor cinema hall. The mall also houses the Lloyd Center Ice Rink, frequently used by young children to skate (Lloyd Center Ice Rink, para. 3). A Historical Perspective Plans for developing Lloyd Center came up as early as 1923. It was named after a Californian oil com pany director, Ralph B. Lloyd, who died in 1953 aged 78 years, and who desired to put up an area of self-sufficiency that comprised stores and residential areas. However, construction work only begun in 1960, due to key events such as the 2nd world War and the Great Depression. Lloyd Center opened August 1, 1960, consisting of 100 stores in open-air style. At the time of its opening, the mall was the largest of its kind in the Pacific Northwest and alleged to be the largest in the United States and world. However, this was not true as the Lakewood Center in California, among others, was bigger than Lloyd Mall. It targeted commuters using Portland’s then developing freeway system, in particular the nearby Banfield Expressway. The mall was built in a place that was originally inhabited by African Americans. Significance Lloyd Mall is well linked to the TriMet, the transit system frequently used by the locals. Passenger vehicles park outside while the MAX rail is just a few mete rs away (Ashforth, para. 3). Due to the number of people that visit it, the mall has played a vital role in the struggle for the freedom of speech in the US, in particular with relation to the extent of free speech within the shopping precincts. The mall was the first defendant in the renowned cases of Lloyd Corp v. Tanner , a judgment of the Unites States Supreme Court that pitted First Amendment rights and personal property, and Loyd v. Wiffen, a judgment of the Oregon Supreme Court. The Lloyd Corp v. Tanner pitted the mall against Donald Tammer, a Vietnam War activist who was giving out anti-war leaflets inside the mall. Donald and his colleagues were then informed that they should stop their act else be liable for arrest, they left the mall and filed suit against Lloyd Corporation that their freedom of speech had been breached. The courts ruled in their favor (The Oyez Project, para. 1). The Lloyd center brings together residents from all over Lloyd district, and with many thing s to be seen and done. It is an activity and leisure center for the whole of Portland, staging shows and sporting activities at the Rose Quarter.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Besides, the mall houses a number of shops and services, there are several offices on the third floor of the mall, these include the World Forestry Center Museum, Portland Children’s Museum, Oregon Historical Society, Oregon Zoo, and Portland center for Performing Arts (Lloyd Center, para. 2-6). Besides, the center hosts the Chinese Garden, constructed to nurture and inspire visitors to the center. Works Cited Ashforth. About the Lloyd District. 2009. Web. Lloyd center Ice Rink. Portland’s Ice Skating Tradition. 2010. Web. https://www.lloydice.com/ Lloyd Center. Tourism. (N. d.). Web.  https://www.lloydcenter.com/ The Oyez Project. Lloyd Corp v. Tanner. (No date). Web.  https://www. oyez.org/cases/1971/71-492 This essay on Lloyd Center Perspectives was written and submitted by user Jermaine T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Fast food consumption in Malaysia Essays

Fast food consumption in Malaysia Essays Fast food consumption in Malaysia Essay Fast food consumption in Malaysia Essay In recent years, the major food consumption trend in developing countries is that more consumers are eating increasingly more meals outside of their homes and most of the growth in away-from-home eating has been in the fast food sector. The interest shown at the national and international levels concerning the fast food is derived from the scarcity of time in a competitive and dynamic. According to Atkins and Bowler (2001), emphasis is increasingly being placed on quick meal solutions due to the busier consumer lifestyle and dual-working families with children. Consumers lead increasingly busy lives, meaning that the time available to cook meals is being squeezed between work and leisure commitments. Cooking for many has ceased to be a leisure activity and instead is a chore. Consequently, this has placed more emphasis on fast food items. Fast-food is a rapidly growing industry in the world as well as in Malaysia, especially in the urban areas. Moreover, the food diversity in Malaysia is an implicit characteristic of the diversified culture of the country amongst the different regions within the states. Traditionally, Malaysians like to have home-cooked meals. However, going along with the times and due to the increasing awareness and influence of the western culture, there is a great shift in food consumption patterns among urban Malaysian families. Hence, studying this issue in the Malaysian context will provide deeper insights to the fast food industries, and consumer and government policy makers. The fast-food industry is perceived to be an American creation, but the â€Å"fish-n-chips† format has prevailed in the UK since the eighteenth century as an outlet where the working class could easily purchase inexpensive prepared food. In Malaysia, the American franchises have been dominating the fast-food and restaurant industry. It includes Kentucky Fried Chicken (KFC), McDonalds, A W, Burger King, Subway, Starbucks, Dunkin Donuts, Pizza Hut, Domino Pizza, Kenny Rogers Roasters, Haagen Dazs, Swensons, Famous Amos, Auntie Anne’s and the Outback Steak House. Among the 6000 (approximately) franchise outlets in Malaysia, foods and beverages dominate the franchising sector (fast-food retail was about 32%), whereas, the local fast-food or Quick Service Restaurant (QSR) market was valued at $493 million (RM 1.8 billion). : At present, the largest foreign franchise operator in Malaysia is KFC. It has entered the Malaysian market in 1973, and since then KFC dominates the market with 447 outlets and 46% market share in the fast-food or QSR market. Essentially, KFC and Pizza Hut in Malaysia are owned by the same group of companies, QSR Brands Bhd which in total, controls 60% of the QSR in Malaysia. The top performers in fast-food retailing stores are KFC (46%), followed by McDonaldà ¢s (25%), and Pizza Hut (14%) (Malaysian Franchise Association, 2006). Though Malaysia is a multi racial and multi religious country, a large number of population in Malaysia are Muslims. Therefore, chicken is very popular here as it is free from religious restrictions. Since there is no significant presence of other foreign fast-food franchises in Malaysia, the American franchises are mainly competing among themselves and with several successful local fast-food retailers. The most successful local fast-food brand is â€Å"Ayamas† (Fast Food Consumption Trend in Malaysia, 2008). Problem Statement  There has been a sustained increase in the demand for convenience foods and snacks over a number of years (Traill, 1994; Keynote, 2003). The global expansion of fast food markets prepared the way for a rise in the number and power of multi-national fast-food corporations (Schlosser, 2001). Initially, due to the cultural mismatch the multinational fast-food outlets faced the challenges of getting acceptance by the Malaysian consumers. Today, the fast-food industry is being adapted to Malaysian food requirements and is a growing phenomenon in Malaysia. However, as per the author’s knowledge, little researches have been done in this field, especially in developing countries like Malaysia. Moreover, factors affecting consumer’s choice to purchase fast food can vary in a great way in Asian countries than West. Taken this opportunity into account, the current study has tried to fill this gap by exploring this issue using the country specific measures. As fast-food consumption has gained the acceptance primarily in Malaysian consumers, Malaysian consumers have been considered as the subject of the study. The problem statement for this study is therefore to understand the factors that influence fast food consumption in Malaysia. Research Objective  The objectives of this study were Research Objectives:  1. To examine the awareness of Malaysians about fast food.  .2.To analyze the consumption pattern of consumer with regard to fast food.  3. To investigate the motives of Malaysia consumer with regard to select fast food.  4. To analyze the factors that influence fast food consumption in Malaysia.  Research Questions  Are Malaysian people aware of fast food?  Fast food, it’s another word for an unhealthy meal. It’s convenient, quick and cheap and no preparation is needed. It’s the reason why many adults and children settle for this option of eating, but it’s also the reason why many of us are so unhealthy. There’s nothing good about eating fast food other than the taste. It’s high in sugar and salt and lacks in nutrition, it’s definitely not a meal that should be eaten every day. Not everything inside these fast foods is real; they contain high amounts of preservatives and artificial substances and at times even industrial chemicals.  Fast food chains such as McDonalds and Hungry Jack’s are the main cause of obesity in children and in adults. Obesity can lead to high blood pressure, diabetes, joint problems and heart disease. Also obesity is hereditary and may be passed on to affect younger ones, even if they eat a healthy diet. With obesity on the up rise, many teenagers are being either prevented or distracted from doing things helpful towards them. Not only does fast food degrade these children physically, but also mentally. These obese children may be targeted at school and be picked on because of their appearance, which may lead to low self esteem and depression.  After considering the above points, it clearly shows that fast food consumption has a negative impact on society. It interferes with our lives and at the same time is a hazard to our health. This affects us and our future generation.  The study has focused on the relations between attribute perceptions, overall customer satisfaction and store sales performance. To capture the relationship between attribute perceptions and overall customer satisfaction, we have identified how customers interpret and respond to the products and services they buy and experience. Here it is essential to distinguish between specific attributes of a product or a service and the satisfaction factor they represent. In food retailing, for instance, consumers may put high value on a factor that might be called customer service provided by the supermarket. This is an example of an abstract or subjective benefit. This abstract benefit depends on a set of related measurable at- tributes such as the disposition of the cashiers and sales associates, speed and accuracy of checkout, and availability of everyday grocery items and store cleanliness, among others. In addition to customer service, other relevant factors affecting overall customer satisfaction in grocery stores include the store ambiance, the perceived product quality of (growing) perishables departmentsnow 50 percent or more of store sales in some storessuch as fresh pro- duce, daily/bakery, seafood, fresh meat and floral, as well as the perceived value of products relative to their price. The fast food restaurants are now in the growing pace as it is convenience and suits the lifestyle of Malaysians citizens who are now having a more hectic and busy lifestyle. Fast food outlets in Malaysia provide a wide range of products and also delivery services that suits the preferences of various consumers. Fast food restaurants in Malaysia heavily promote themselves through media such as television, internet, newspaper and also brochures and pamphlets. Moreover, with the Malaysian population becoming more urban and affluent, along with media influence and foreign exposure which has resulted in growing taste for western food, fast food outlets in Malaysia such as Pizza Hut has a great future prospective. The purposed of this report is to analyze buyer behavior of consumer in fast food industry. Marketers need to recognize that internal and external aspect of buyer behavior will influence consumers buying decision making in fast food industry. Thus, marketers can use various component of buyer behavior to segment their target market in order to cater their needs and preferences with different marketing mix strategy. Furthermore, Market segmentation is also being outlined in this report. For fast food industry, segment such as demography, psychographics, socio cultural and benefit segmentation will be targeted. Moreover, in order to success in the market, Pizza Hut should understand and provide greater consumer satisfaction than its competitors. In this case, the main competitor of Pizza Hut in Malaysia is McDonald’s. Finally, future recommendation on the improvement of the marketing activities of Pizza is also provided Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit and the brands that deliver each benefit (Schiffman et al., 2005). With fast food restaurant, family can decide on impulse to go out and eat, and each family can select their own food. Thus, the food preparer does not have to plan meals for the whole family (Darian and Cohen, 1995). Fast food restaurant are superior in providing this benefit especially to the very time-poor consumers that searching for this kind of benefit in selecting their food choices.  In order to understand consumers’ different perceptions and preferences of fast food outlets, it is important to understand their buyer behaviors. Understanding buyer behaviors and how they differ among consumers is very important for fast food industry to develop their marketing strategies (Kara, Kaynak and Kucukemiroglu, 1997). Here, some aspects of buyers’ behavior which are vital in developing marketing strategy or making marketing decisions for fast food outlet will outline perception as being defined as the process by which an individual receives, select, and interprets stimuli to form a meaningful and coherent picture of the world.  Consumer perceptions are vital to marketers and often underlie the success and failure of products in the marketplace (Hanna Wozniak, 2001). Fast food meals such as Pizza Hut, McDonalds and KFC tend to be perceived by customers as convenient but unhealthy. As the response to this, a number of fast food companies have reviewed the fat and sugar contents of their product ranges and reconsidered the size of portions they offer. New  ³healthy options (e.g. salad) can now be purchase from fast food such outlets such as Pizza Hut and KFC. Attitude is being defined as the way consumers think and feel about and act towards some aspect of the product, company, services or brands (Neal, Quester and Hawkins, 1999). Usually, attitudes are constant with behaviors, in this case; the consumer’s purchase behavior toward specific incentive (Schiffman et al., 2005). Different people have different attitude towards the offering in fast food restaurants. One group of people tends to think that time is an important component in selecting the place for dinner while another group only care on the quality of the food provided. Moreover consumers are also having a negative attitude towards . fast food restaurants as it is perceived to be unhealthy. Hence, it is the marketer job to induce people with these attitudes towards its product and service using advertising campaign and special offers. As illustration, the marketers in fast food outlets such as Pizza Hut has long induce the attitude change towards fast food by providing healthier menu such as salad and also emphasize on the time guarantee.

Conversation Analysis Definition and Examples

Conversation Analysis Definition and Examples In sociolinguistics, conversation analysis is the study of the talk produced in ordinary human interactions. Sociologist Harvey Sacks (1935-1975) is generally credited with founding the discipline. Also called talk-in-interaction  and  ethnomethodology. At its core, says Jack Sidnell, conversation analysis is a set of methods for working with audio and video recordings of talk and social interaction (Conversation Analysis: An Introduction, 2010). See Examples and Observations below. Also, see: Talking Together: Key Concepts in Conversation AnalysisAdjacency PairAsymmetry (Communication)Broken-Record ResponseConstructed DialogueConversationConversational GroundingConversational Implicature and ExplicatureConversationalizationCooperative OverlapCooperative PrincipleDialogueDirect SpeechDiscourse AnalysisDiscourse DomainDiscourse MarkerEcho UtteranceEditing TermIndexicalityInterlocutorMinor SentenceNonverbal CommunicationPausePhatic Communication and Solidarity TalkPoliteness StrategiesProfessional CommunicationPunctuation EffectRelevance TheoryRepairShort AnswerSpeech ActStyle-ShiftingTurn-Taking Examples and Observations [C]onversation analysis (CA) [is] an approach within the social sciences that aims to describe, analyze and understand talk as a basic and constitutive feature of human social life. CA is a well-developed tradition with a distinctive set of methods and analytic procedures as well as a large body of established findings. . . .At its core, conversation analysis is a set of methods for working with audio and video recordings of talk and social interaction. These methods were worked out in some of the earliest conversation-analytic studies and have remained remarkably consistent over the last 40 years. Their continued use has resulted in a large body of strongly interlocking and mutually supportive findings . . ..(Jack Sidnell, Conversation Analysis: An Introduction. Wiley-Blackwell, 2010The Aim of Conversation AnalysisCA is the study of recorded, naturally occurring talk-in-interaction. But what is the aim of studying these interactions? Principally, it is to discover how participants u nderstand and respond to one another in their turns at talk, with a central focus on how sequences of action are generated. To put it another way, the objective of CA is to uncover the often tacit reasoning procedures and sociolinguistic competencies underlying the production and interpretation of talk in organized sequences of interaction.(Ian Hutchby and Robin Wooffitt, Conversation Analysis. Polity, 2008 Adjacency PairsOne very common structure that has been identified [through conversation analysis] is the adjacency pair. This is an ordered pair of adjacent utterances spoken by two different speakers. Once the first utterance is spoken, the second is required. A few of the many adjacency pairs that have been identified are shown.SummonsanswerCan I get some help here?On my way.Offer - refusalSales clerk: May I help you find something?Customer: No thank you, Im just looking.Compliment  - acceptanceYour hair looks very lovely today.Thank you. I just had it cut.​(William OGrady, et al. Contemporary Linguistics: An Introduction. Bedford, 2001Response to Criticisms of Conversational AnalysisMany people who take a look at CA from the outside are amazed by a number of superficial features of CAs practice. It seems to them that CA refuses to use available theories of human conduct to ground or organize its arguments, or even to construct a theory of its own. Furthermore, it seems unwilling to explain the phenomena it studies by invoking obvious factors like basic properties of the participants or the institutional context of the interaction. And finally, it seems to be obsessed with the details of its materials. These impressions are not too far off the mark, but the issue is why CA refuses to use or construct theories, why it refuses interaction-external explanations, and why it is obsessed with details. The short answer is that these refusals and this obsession are necessary in order to get a clear picture of CAs core phenomenon, the in situ organization of conduct, and especially talk-in-interaction. So CA is not a-theoretical but it has a different conception of how to theorize about social life.(Paul ten Have, Doing Conversation Analysis: A Practical Guide, 2nd ed. SAGE, 2007)

Google Adwords Coursework Example | Topics and Well Written Essays - 1000 words

Google Adwords - Coursework Example A person can search for keywords using a word or a phrase, a website or a category. As an example suppose we are making an ad campaign for mobiles , then the word mobile sales can be used as an input in the word or phrase column to get information about possible keywords ; the website column can be used to get suggested keywords by entering our own website in the column or the website of a competitor. Category column usually gives many weird suggestions but can be a good starting point if we are not aware of what keywords to use or if the company does not has a website of its own. It can work as a starting point .In this tool we also have the advanced filters option which can be used to filter keywords based on the country we are targeting, the language spoken by the target market and whether the application is visible on desktop or mobile. Ad words Preview and Diagnosis Tool This tool can be used to see how the ad is being displayed by Google. It can be used to preview the ad and so lve any problems with the display (Moss, 2009). This tool can be used to see the display of the ad in various geographical locations. This tool functioning requires us to enter the term for which search results are to be seen , the domain(country) , the language , location and the devices (mobile or desktop) where we want to see our ads. For e.g. we want to see our English language advertisement regarding mobile sales in USA, New York city on mobile devices. So we enter all this information and Google will show us a preview of our ad and will also information us if the ad is not visible. This tool helps us to solve any problems with the ad campaign and helps to increase it reach. 2) What more advanced tools exist? Where did you access them and which ones did you try? The other advanced tools which are available in Ad words are change history, Conversions, Google analytics, Website Optimizer, Traffic Estimator, Placement Tool and Contextual Targeting tool. These tools are visible whe n we make a Google account and sign in to ad words using this account. All these tools are visible in the Tools and analysis tab. I tried my hand at all of these tools. 3) Which tools did you find most useful and why? The tools which I found the most useful were the traffic estimator tool and the placement tool. The placement tool helps us to place ads on the Google display network which helps us to place banner ads on a number of sites which are either owned by Google or third party sites. Banner ads are usually more effective in reaching the target customers and this tool helps us to make and place banner ads. The other useful tool is the traffic estimator tool. This is very useful tool which can help the advertiser know about the expected traffic for their ads and the amount of money the advertisement is going to cost them. With the help of this tool we come to know of the cost per click, estimated daily clicks and the estimated daily cost of placing the ad on Google. 3) What cri teria would you adopt to evaluate the success of your campaign? How would you characterise success for this campaign, either in terms of click-through rate (CTR) and Return on Investment (ROI)? I will use the Return on Investment criteria in order to gauge the success of the campaign. In order to justify the use of this criterion, I will first explain both Click Through rate and Return on investment method and though show which one is

Is the Canadian Prime Minister, Stephen Harper too powerful Essay

Is the Canadian Prime Minister, Stephen Harper too powerful - Essay Example Harper's role as the prime minister of Canada grants him the ability to control the interactions of resources in foreign countries, for instance, aiding countries such as Israel in the past, and present. This not only which presents the image of wealthy, authoritative force that dramatically affects not only his home country but those countries outside of Canada.Harper's role as the prime minister of Canada grants him the ability to control the interactions of resources in foreign countries, for instance, aiding countries such as Israel in the past, and present. This not only which presents the image of wealthy, authoritative force that dramatically affects not only his home country but those countries outside of Canada.   Ultimately, power is everything to most people. It is every politician’s dream to yield power over others. Harper rose to power in 2006 when his party formed the government. In the 2011 elections, he formed a government which enjoys support in parliament. He controls both houses using his party, the conservative party. He is in no doubt powerful and yields immense power more than any other prime minister before him. He enjoys massive support in parliament since his party has more members than any other party. He is allowed to appoint senators and he recently made appointments that increased the number of conservatives in the Senate. This has made it easier for him to control the Senate. Harper is also a party leader.   He is the leader of the conservative party which gives him power because he is able to control policies and tactics within the party. Parliamentarians allied to the party are bound to party policies. Harper’s ability to control the ability has also empowered him. He is able to decide what the media says about him. Harper’s administration has the highest number of communication officials compared to any other administration before him.

Running on Faith (eric clapton Biography) :: essays research papers

When comparing my free write with the writing diagnostic prompt, it gave me a chance to reminisce on how I became a scribe. To know how to write, one also needs to know how to read. My reading abilities, like most of my peers started in pre-school learning the ABC’s. After learning the basic’s it was in infinite sprint to soak up the knowledge of the world. Over the years, I can credit my parents, teachers, and many books for instilling the knowledge I would need to read and write.   Ã‚  Ã‚  Ã‚  Ã‚  My memories of reading started around the ages of three to five. I can recall the first time I read a book by myself. I was ecstatic. My favorite early child-hood book was with out a doubt Curious George. I had a positive memory of reading. It was not a hard concept for me to grasp. I loved reading anything I could get my hands on. That included newspaper and magazines. I also learned a lot by reading other people. For instance my Dad, he taught me so much about life and what it takes to succeed. He instilled the will to read and learn.  Ã‚  Ã‚  Ã‚  Ã‚   Writing†¦. writing for me is a never-ending struggle to perfect the English language, dialect, sentence structure and any other way I can possibly butcher my native tongue on paper. With so many ways to put ideas on paper, the English language is one of the most free-spirited yet, hardest languages to write. I look at myself as a writer of raw talent, one that needs to be harness to achieve great ideas. My major is pre-journalism, which requires tons of writing, so learning to polish my skills is a big plus at my age right now. I have taken many classes to try and improve my overall writing abilities. In High school I took English AP my junior year, also I did a television class to help write for newscast on the local news station and for the school. I would consider those positive aspects of my writings. One reason is because it was made into a fun style that I really enjoyed. Reading and writing is what one wants is willing to make of it, How many hours of practice will grant one in return a better understanding of the English language.

Tv Representation of Families and Society – 1950s to Present

The television shows from 1950 to the present are connected in many ways. The characters showed in the 1950s television show called Leave It To Beaver all have white coloured skin and portrayed as a happy, perfect family. As the decades increased, the nuclear families turned into blended families, and the television shows started to have coloured characters. The families started to have problems and social situations. The viewer sees the conflicts inside the family begin as the years progress. For example, in the 2000's we examined a television show called Arrested Development.The show portrays the characters as if they are troubled and have problems. The children do not listen to their parents but instead have their own path in life, and their father is in jail. The representations of families changed according to society. In the 1950s, society acted traditionally, and old-fashioned. Therefore, the families portrayed in television were traditional, old-fashioned, obedient, and respo nsible. However, as the years progressed, society changed. The people became more free, open-minded, united, and dysfunctional.However, even though there are many differences between the television shows from the decades, there are still similarities between them. Even though society changes through time, families are still connected through love, support, care and responsibilities. In my family, we always stick together, support each other's choices and love every person unconditionally. The television show that I can most relate to is The Crosby Show for many reasons. The Crosby Show has a humorous father, and a caring and loving mother who are both hard working, siblings who fight but still love playing and music.The female teenager called Denise is independent, likes boys, music, wants an education, but still has fun which is alot like myself. The family had the same values as mine, such as education is important in the household, being healthy, and having a respectful and hones t relationship with everyone. However, the past television show which I least relate to is called The Brady Bunch. It is a blended family which consists of a father who is an architect, a mother who stays home, a family nanny, and six children. The parents act romantic, loving and do not raise their voice or argue. The children behave properly nd do not have their independent voice nor their freedom. My family is not perfect like The Brady Bunch but we are a loving family with modern values and morals. The past television shows I have examined demonstrated morals, and values in families. In my opinion, the most realistic TV show about a family in the past was the Cosby Show. The Cosby Show was the only TV show that had a normal family. Both the parents had a successful job, the children have morals and optimistic values, and the family is always positive and humorous. The children have normal problems at their age, they care about education and social standards.They make it seem as if everyone is equal and fair, and everyone has their own opinions not just following every action. On the other hand, the TV show which had a dysfunctional and least unrealistic family was Married With Children. This family was chaotic, uncontrolled, and they have dysfunctional values. The mother does not think straight and wants control over her husband. The father on the other hand, gives away his money without an opinion, and does not give authority to the children. The children do not care about school, nor health. They cannot be controlled and handled by the parents very well.Half the time, the parents do not even know where their children are. In my opinion this is not healthy nor a stable environment for the children to grow up in. Overall, families in general are represented in TV shows by how society is acting in that specific year. For example, in the 1950s families were behaving properly and according to the rules. They had perfect hygienic appearances and they were prec ise about everything they did. They had a daily routine including work, chores, school, healthy food, doing homework, speaking politely, and the husband was the man of the house.In the 1960s, they begin to blend a family together and the viewer begins to see a small change. The children start to argue and disagree with many things, the father is still the only one working and still the man of the house. The family begins to have arguments and situations but learn how to solve it by communication. In the 1970s, the children begin to think more modernly and start to think for themselves. The parents are older and the children are younger. The children begin to wonder; my parents are older and they do not understand me.The values of the children are liberal while the parents are more conservative. In the 1980s, the families begin to show humour, choices, and diversity. The shows begin to have dark coloured skinned characters, and freedom of speech. The children begin to engage in extra curriculum activities and have their separate social lives. The parents are strict but still loving, and the family thinks modern and up to date but the husband is still the man of the house. In the 1990s, the families represented in the TV show, become disoriented, their values are mixed up, eat unhealthy, and do not follow any morals or rules.The parents do not seem to care or worry about their children. The children begin to disrespect their parents and not pay attention to the rules. In the 2000's, the family is more dysfunctional, and less sophisticated. The children are rebelling against their parents and their father is in jail. Basically, as the years progress, the values and morals of society changes thus, changing the morals in families. Report On The Image Of American Society In Films Representations of the American society in films changed throughout 1950s to the present. American society revolves around the typical American family.The family structure has changed drama tically over the years. In the early years, the family was represented as a perfect family structure that acted politely, sophisticated and came together as a family. The family communicated with each other and spent valuable time as one. They sat down together as a family and bonded. As the years increased, the morals and values began to get lost in time through technology. Family keeps everyone together and responsible but without an authority figure inside the family, the family will start lose their bond.Throughout the years, the husband was the authoritarian man figure, however, as years progressed from the 1970s to the present, allowed women an amount of independence to express their freedom by getting a chance to support their families and to receive an amount of responsibility. The films demonstrated that the families in the past had morals and values but decreased throughout the years. However, families still have honesty and unity to live by these days and no one can take that away from them. American’s society has a wide view on people based on the present life experiences.American films from the 1950s to the present have families based on the expectations of society at that moment. The past American film that I can most relate to is The Breakfast Club. The Breakfast Club is a movie from the 1980s about a group of different teenagers stuck in detention. These teenagers all have different personalities and hang out with different people. In the present society, I do not stick myself with one â€Å"crew† or â€Å"clique†. I pay attention to different kinds of people, with unique social standards and diverse appearances. The teenagers all come together and help each other and put aside their differences.The American film which I least relate to is called The Fight Club. This American movie about society got society all wrong. Society is not that cruel, guilty, and violent. The entire film is about a depressed man who meets another man who is played by Brad Pitt and form a fighting club for the men who need confidence and never fought in their lives. The two men lose their jobs, homes, and health and begin to live in a broken down house and rebel against the law. They lose themselves inside the money they earn and the fights they fight. They do not understand the true meaning of life.In my point of view, I cannot relate to those men fighting and rebelling against society. American society creates films based on the American population’s beliefs and moral values. America’s most realistic form of society in a film is Saturday Night Fever. This film toke society’s fashion, fads, slang, and the realistic view of society at that moment and brought it to life. John Travolta played a young adult who worked part time, but still made his own decisions and worked hard for what he wanted. He had an extra curriculum activity which was dancing, and that was special for him. He worked hard, and he devot ed himself to his passion.In civilization, human beings work hard to become someone that’s treated with respect. His family was not always beside him and supporting him but they got around like a normal loving family. He has freedom of speech and is involved with everyone around him. In that moment in society, the director got the exact moments, and social events precisely into the films. In my opinion, the least realistic film that was brought to the public based on the public was The Fight Club. The Fight Club did indeed touch people and made people want to fight to prove themselves worthy, however, society is much better and efficient than that.If one works hard, then the hard work will be paid off correctly and they will become a winner on their own. One cannot achieve greatness and success over one fight. One has to work hard, believe in themselves and have hope. Society is not weak and does not fight because they need confidence. In reality, people challenge themselves and earn their life and living in a proper educated manner. Overall, American society in general are represented according to the community’s actions, feelings, and moral values. The world begins to think less old fashioned and the directors understand that.Young adults are changing the future as we know it. Society is going to act accordingly to modern young adults’ opinions and attitudes. The films represent the positive views on society. They demonstrate the modern experiences and attitudes that the director places in the movies. Technology is taking over our world and has a huge impact in the movies. Directors try to catch the attention of their audiences but placing modern attractions into the movies. The films try to be what the society is at that moment so that people will want to see the movie and think that it is the coolest and top movie that there is.Modern Representation of Families in Society A modern Canadian society is represented through a TV show calle d Degrassi: The Next Generation. This TV show is about young adults in a high school trying to fit in, living through every day situations, and trying to understand life. The TV show focuses on many different life situations and unique kinds of people. These characters face various challenges such as poor self image, sex, AIDS, cheating, death and suicide, depression, bullying, homophobia, racism, eating disorders, peer pressure, child abuse, sexual identity, gang violence, self-injury, teenage pregnancy, and drug abuse.These are all topics that teens experience in high school, and there is no sugar-coating. In my point of view, this realistically relates most to the young adults and the adults in the show, also face daily modern situations such as divorce, abuse, economic problems, and identity issues. Degrassi is not for everyone, mainly because it's an honest account what it's like to be a teen in a society which values cliques and confrontation over truth and real growth. Teenag ers in society are beginning to learn their purpose in life and try to create their existence in society a worthy one.They believe that they can change the world and put their education towards a worthy cause. In the show, there are many cases of modern problems which demonstrate to the public that those are the situations that need to be changed. For example, teen pregnancy. Teen pregnancy is high in America. 1 in 20 young females will become pregnant before they graduate high school. Teenagers need to realize that they do not live in a Barbie perfect world but have complications to face.With this TV show, teenagers, and young adults can realize the world issues out there and can fix them before they get out of hand. The audience gets a warning of the real world and chance for them to redeem themselves. The TV show is like a window into the modern world. The audience seems weak and confused on their path in life but if they get an opportunity to see the outcome of their actions, (s uch as having sex which can lead to pregnancy) they can learn what not to do. Television is a part in our modern society and media survives on the audience’s remarks.Basically, people enjoy watching what they can relate to or what they are interested in. This show is important to society in general for the Canadian community. The issues portrayed in the television show is the most realistic representation of modern society. It is based on real life stories and events that happened. It is important that television portrays the real society at that moment because people start to act according to them. For example, ideas and themes become main stream in society so do they become more common on television.Women would never sleep in the same bed as her husband on television. This is because at the time â€Å"Leave it to Beaver† was being aired, it was a social taboo to talk about sex, or sexuality, even between married couples. Today, we have shows about single moms and sex uality is openly displayed by characters on TV. This shows a change in our cultures values and how we need to be completely and clearly informed every moment we get in our lives so we can learn from TV characters’ mistakes.